The DataOps Vendor Landscape, 2021

A guide to the 2021 DataOps vendor landscape: 100+ companies mapped across the six capabilities that define DataOps, from orchestration to observability.

Written by DataKitchen Marketing Team on April 13, 2021

CollaborationContinuous Deployment (CI/CD)Data GovernanceDataOps ToolsModelOps/MLOpsOrchestrationProcess AnalyticsTesting and Monitoring
The DataOps Vendor Landscape, 2021

Key points

  • As of April 2021, this landscape counted more than 100 companies in the DataOps ecosystem and sorted them by capability rather than by size, funding, or rank.
  • The 2021 landscape used six capabilities to define a DataOps tool: meta-orchestration, testing and data observability, sandbox creation and management, continuous deployment, collaboration and sharing, and process analytics.
  • The 2021 landscape drew a line between DataOps tools and toolchain components that market DataOps — products that collect, store, transform, visualize, or govern data were listed separately.
  • Alongside the six capabilities, the 2021 landscape added sections for ModelOps and MLOps, DataGovOps and DataSecOps: DataOps principles applied to machine learning, data governance, and data security operations.
  • This was published by DataKitchen, a DataOps vendor, so it is one vendor’s April 2021 map of the category rather than an independent analyst evaluation, and vendor ownership and product scope have moved since.

Download the 2021 DataOps Vendor Landscape here. Read the complete blog below for a more detailed description of the vendors and their capabilities.

DataOps is a hot topic in 2021. This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Companies that implement DataOps find that they are able to reduce cycle times from weeks (or months) to days, virtually eliminate data errors, increase collaboration, and dramatically improve productivity.

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. To date, we count over 100 companies in the DataOps ecosystem. However, the rush to rebrand existing products with a DataOps message has created some marketplace confusion. Because it is such a new category, both overly narrow and overly broad definitions of DataOps abound. It is easy to get overwhelmed when trying to evaluate different solutions and determine whether they will help you achieve your DataOps goals.

To clear up the confusion, we’ve created a DataOps vendor landscape, organized by the 6 key capabilities required for DataOps success.

We have also included vendors for the specific use cases of ModelOps, MLOps, DataGovOps and DataSecOps which apply DataOps principles to machine learning, AI, data governance, and data security operations.

Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen_io).

Meta-Orchestration

DataOps needs a directed graph-based workflow that contains all the data access, integration, model and visualization steps in the data analytic production process. It orchestrates complex pipelines, toolchains, and tests across teams, locations, and data centers.

Other Simple Orchestration Tools

Testing and Data Observability

DataOps reduces errors by monitoring analytics in production as well as validating new analytics before deployment.

Production Monitoring and Development Testing

Production Monitoring Only

Development Testing Only

Application Performance Monitoring

Sandbox Creation and Management

Successful DataOps requires the on-demand provision of complete, aligned self-service analytics environments. The ability to copy and paste an entire analytic platform and then use it to iterate on new ideas is one of the most effective ways that DataOps improves velocity

DevOps Infrastructure Tools

Continuous Deployment

DataOps increases agility by enabling analytics to move quickly and seamlessly between development, test, and production environments.

Database Deployment

DevOps Deployment Tools

Process Analytics

DataOps requires that teams measure their analytic processes in order to see how they are improving over time. A complete DataOps program will have a unified, system-wide view of process metrics using a common data store.

Collaboration and Code Repository

DataOps fosters collaboration through a single view of the entire analytic system, as well as the ability to save and share reusable analytic components.

ModelOps/MLOps

ModelOps and MLOps fall under the umbrella of DataOps,with a specific focus on the automation of data science model development and deployment workflows

DataGovOps/DataSecOps

DataGovOps and DataSecOps tools apply DataOps principles to data governance and security activities so that they execute in tandem with development and deployment activities.

Other Vendors Talking DataOps

In addition to the tools above, there are many data and analytic toolchain vendors that message DataOps. However, these solutions are independent components of the data toolchain that collect, store, transform, visualize, and govern the data running through the pipeline. Although all of these technologies play an important role in the value pipeline, they do not meet the definition of DataOps tools defined above. Some of these vendors have redefined DataOps to fit what their product does. Others correctly define DataOps but pursue “halo effect” marketing (e.g., DataOps is great, but use our tool first).

Service and Consulting Organizations with some DataOps experience

There are a growing number of service and consulting organizations developing expertise in DataOps.


FAQ

What are the key points in this blog?

The DataOps Vendor Landscape, 2021 counted more than 100 companies in the DataOps ecosystem as of April 2021 and sorted them by capability: meta-orchestration, testing and data observability, sandbox creation and management, continuous deployment, collaboration and sharing, and process analytics. It added sections for ModelOps and MLOps, DataGovOps and DataSecOps. It is a vendor-published snapshot of that year, not an independent evaluation.

What were the six DataOps capabilities in the 2021 vendor landscape?

As of the 2021 landscape, six capabilities defined a DataOps tool: meta-orchestration of the whole pipeline graph, testing and data observability, sandbox creation and management, continuous deployment between development and production, collaboration and sharing of reusable components, and process analytics that measure whether the analytics process itself is improving over time.

How many DataOps vendors were there in 2021?

The April 2021 count was more than 100 companies in the DataOps ecosystem, and the post invited readers to name anyone it had missed. That figure reflected 2021 marketing claims rather than a screened list — the post argued that a rush to rebrand existing products with a DataOps message had created confusion about what the category even meant.

Why did the 2021 landscape list some vendors separately from DataOps tools?

Because it treated them as toolchain components rather than DataOps tools. Products that collect, store, transform, visualize, or govern data do important work, but by the 2021 definition used here they are not DataOps. The post also observed that some vendors had redefined DataOps to match what their product already did, and others pursued halo-effect marketing.

What are ModelOps, MLOps, DataGovOps and DataSecOps?

In the 2021 landscape these were DataOps applied to specific use cases. ModelOps and MLOps automate data science model development and deployment workflows. DataGovOps and DataSecOps apply the same principles to data governance and data security, so those activities execute in tandem with development and deployment rather than gating everything at the end.

Is the 2021 DataOps vendor landscape still accurate?

Treat it as a snapshot dated April 2021. It described each vendor in that year’s terms, and ownership, product scope and naming have moved since — the post itself notes two acquisitions. For a current, maintained head-to-head view of data quality and observability tools, the comparison pages are the better source.

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DataKitchen Marketing Team

The DataKitchen marketing team curates industry news, resources, and thought leadership on DataOps, data quality, and data observability.