Commercial Data & Analytics Platform for Pharma
Give your users fast answers and trusted reports from your platform.
With this service, our Data Engineers work as part of your team to deliver a Commercial Data & Analytics Platform that you control. Make the changes you need to keep up with your customers’ demands.
Our team integrates varied data sources into a single, cross-channel Agile Data Warehouse that supports your product launches and the ongoing growth of commercial products with high-quality, on-demand analytics. ​
Three pharma companies recently made headlines by securing successful exits totaling $100 billion. What’s their common denominator? They all chose DataKitchen to power their pre-launch and launch data operations.
Simplify Complexity
Our team integrates all the myriad pharma data sources into a single, cross-channel Agile Data Warehouse. Speed and high quality are ensured by automating the processes that move, transform, and test the data.
Access Deep Expertise
DataKitchen’s engineers work as part of your team. They have deep, unparalleled experience in the pharma industry, DataOps, and Agile practices.
Transition Seamlessly
DataKitchen uses its cloud-based DataOps Automation and TestGen software with your team. The end-to-end Platform automates and coordinates all the people, tools, and environments in your entire data analytics organization. This facilitates training and a simple transfer of the Commercial Data & Analytics Platform to your team when the time is right.Â
Customer Examples
Product Launch Commercial Data & Analytics Platform
During a product launch, brand and sales management must rapidly alter their tactics and strategies to meet forecasts. We created an integrated Commercial Data & Analytics Platform under the brand and sales team’s control. This enabled the team to:
- Quickly iterate on analytics without sacrificing data quality.
- Provide key insights to the management team and quickly identify and address anomalies within sub-national market dynamics.
- Regularly evaluate whether a shift in marketing tactics was warranted, keeping them ahead of their competition.
Managed Markets Commercial Data & Analytics Platform
Managed Market teams spend millions on data, systems, software, and ad hoc consulting. Our Commercial Data & Analytics Platform fully integrated all relevant data to answer key questions such as:
- Which major model groups ranked as most important for critical brands?
- How is brand performance tracked nationally and regionally by major model groups and individual payers?
- Which individual payers are most influential for critical brands?
- How does formulary status influence market share and brand growth?
Specialty Pharma Provider Commercial Data & Analytics Platform
Life science organizations must drive specialty therapy revenue by identifying new prescriber opportunities, optimizing treatment paths, and flagging approval roadblocks or improper use scenarios. We created an integrated Speciality Pharma Provider (SPP) Commercial Data & Analytics Platform under the Specialty Pharma team’s control. This enabled the team to:
- Understand the complex influence and distribution dynamics across their specialty networks
- Accurately measure payer contract ROI, optimize specialty pharmacy performance, drive sales, increase market share, and achieve better patient outcomes.
- Drive access for local reimbursement and formulary placements
- Improve adherence by better understanding patient treatment journeys
Non-Personal Promotion Commercial Data & Analytics Platform
Digital channels have disrupted the industry. Non-personal promotion (NPP) data sources have exploded with insight into every aspect of your customer, their interaction channel, and their journey. Pharma companies must leverage this insight to understand customers and drive meaningful engagement. We created an NPP data Commercial Data & Analytics Platform under the analytic team’s control. This enabled the Marketing team to:
- Easily measure the ROI of their marketing
- Optimize their marketing channels and make more impactful budget decisions
- Integrate data from all channels into one 360-degree view of the customer.
Here are some more information about our offerings and customer success:
- A Drug Launch Case Study in the Amazing Efficiency of a Data Team Using DataOps – Blog
- Congratulations to Karuna – Blog
- Meeting the Product Launch Challenge with DataOps – White Paper
- Implementing a Pharma Data Mesh using DataOps – Blog
- DataOps: The New Norm in Pharma Webinar
- Behind a great Company, there is DataOps – Blog
- Why I Chose DataKitchen For DataOps – Blog
- The Celgene Story: Building a Billion-Dollar Product Launch Success with DataOps – Webinar
- How DataOps is Transforming Commercial Pharma Analytics – Blog
- Webinar Summary: Driving Data Analytic Team Excellence Through Agility, Efficiency, and Aphorisms – Webinar/Blog
Ready to explore if a Commercial Data & Analytics Platform is right for you?
